{"id":5907,"date":"2015-11-10T17:11:39","date_gmt":"2015-11-10T17:11:39","guid":{"rendered":"http:\/\/www.cefi.es\/?post_type=product&p=5907"},"modified":"2020-02-11T12:32:13","modified_gmt":"2020-02-11T12:32:13","slug":"seminario-innovacion-aspectos-tecnologicos-y-juridicos","status":"publish","type":"product","link":"https:\/\/cefi.es\/en\/tienda\/cursos-y-seminarios\/seminarios\/seminarios-sobre-innovacion-y-propiedad-industrial\/seminario-innovacion-aspectos-tecnologicos-y-juridicos\/","title":{"rendered":"Seminario innovaci\u00f3n: Aspectos tecnol\u00f3gicos y jur\u00eddicos"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n
10:30 – 11:00<\/strong><\/td>\n\n
Recepci\u00f3n de asistentes y entrega de documentaci\u00f3n<\/h5>\n<\/td>\n<\/tr>\n
11:00 – 12:00<\/strong><\/td>\n\n
NUEVOS CANALES DE INFORMACI\u00d3N Y FORMACI\u00d3N<\/h5>\n

Tecnolog\u00edas aplicadas a la efectividad redes de ventas (GPS\/control de actividad).<\/strong>
\nJos\u00e9 Ram\u00f3n Morales C\u00e1ceres.
\nSocio responsable \u00c1rea Tecnolog\u00eda y Outsourcing Garrigues<\/p>\n

Visita m\u00e9dica virtual. E-detailing. Call centers.<\/strong>
\nNoelia de Miguel S\u00e1nchez
\nDirectora \u00c1rea Derecho Farmac\u00e9utico y Sanitario. Tornos Abogados<\/td>\n<\/tr>\n

12:00 – 13:00<\/strong><\/td>\n\n
NUEVAS HERRAMIENTAS DE GESTI\u00d3N. MEJORA EN EL CUMPLIMIENTO DEL TRATAMIENTO PRESCRITO Y PROGRAMAS DE ADHERENCIA<\/h5>\n

SMS, email, voz, gaming. Mejora en el cumplimiento del tratamiento.<\/strong><\/p>\n

Beneficios para el laboratorio: disminuci\u00f3n tasa abandono.<\/strong><\/p>\n

Beneficios para el profesional: servicio de valor a\u00f1adido al paciente.<\/strong><\/p>\n

Beneficios para el paciente: cumplimiento del tratamiento y mejora de la salud. Beneficios para las Autoridades sanitarias: menor gasto sanitario al reducirse reingresos y visitas.<\/strong><\/p>\n

Apps sanitarias.<\/strong>
\nAlejandro Touri\u00f1o Pena
\nSocio \u00c9cija<\/td>\n<\/tr>\n

13:00 – 14:00<\/strong><\/td>\n\n
MEDIOS SOCIALES Y FARMA. USO DE LAS REDES SOCIALES POR PARTE DE LAS COMPA\u00d1\u00cdAS Y LOS EMPLEADOS. PROTOCOLOS INTERNOS. L\u00cdMITES. PROMOCI\u00d3N<\/h5>\n

L\u00edmites. Actuaci\u00f3n como persona privada\/actuaci\u00f3n como empleado. Marca personal, profesional y corporativa.<\/strong>
\nIsabela Crespo Vitorique
\nAsociada Senior Dpto. Propiedad Industrial y Tecnolog\u00eda. G\u00f3mez-Acebo & Pombo<\/p>\n

Protocolos internos, L\u00edmites.<\/strong>
\nMontserrat Tarr\u00e9s Ferr\u00e1n.
\nDirectora de Comunicaci\u00f3n Novartis<\/td>\n<\/tr>\n

14:00 – 15:00<\/strong><\/td>\n\n
C\u00d3CTEL<\/h5>\n<\/td>\n<\/tr>\n
15:00 – 16:30<\/strong><\/td>\n\n
PROMOCI\u00d3N Y PUBLICIDAD. NUEVOS MEDIOS, SOPORTES Y CANALES DE COMUNICACI\u00d3N<\/h5>\n

Art. 8 entorno digital. C\u00f3digo Buenas Pr\u00e1cticas de la industria farmac\u00e9utica<\/strong>
\nBeatriz Lozano Mu\u00f1oz
\nDirectora de Comunicaci\u00f3n Roche<\/p>\n

Gu\u00eda para la publicidad de medicamentos en Catalu\u00f1a<\/strong>
\nM\u00aa Jos\u00e9 Gaspar i Caro
\nJefa del Servicio de Planificaci\u00f3n Farmac\u00e9utica. DG de Ordenaci\u00f3n y Regulaci\u00f3n Sanitaria. Generalitat de Catalunya<\/p>\n

Nuevos canales de comunicaci\u00f3n con el paciente. Plataformas y Redes sociales de pacientes.<\/strong>
\nManuel Riquelme P\u00e9rez
\nDirector de desarrollo de negocio. Sur Europa. People Who Global<\/td>\n<\/tr>\n

16:30 – 17:15<\/strong><\/td>\n\n
FIRMA ELECTR\u00d3NICA EN SALUD<\/h5>\n

Firma electr\u00f3nica para contratos y consentimientos. Originales vs. versiones electr\u00f3nicas de documentos \u00bfEn qu\u00e9 tipo de documentos? \u00bfCon qu\u00e9 medidas tecnol\u00f3gicas para ser fiables? \u00bfLo permiten las normas de ensayos cl\u00ednicos? \u00bfLo aceptan las autoridades? \u00bfTodas? Protecci\u00f3n de datos y firma electr\u00f3nica.<\/strong>
\nMart\u00ed Manent
\nCEO derecho.com<\/td>\n<\/tr>\n

17:30 – 18:00<\/strong><\/td>\n\n
TRAZABILIDAD<\/h5>\n

Data matrix<\/strong>
\n\u00cdciar Sanz de Madrid
\nDirectora Dpto. Internacional Farmaindustria<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

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