{"id":5958,"date":"2020-02-04T11:21:36","date_gmt":"2020-02-04T11:21:36","guid":{"rendered":"http:\/\/www.cefi.es\/?p=5958"},"modified":"2024-09-06T11:47:57","modified_gmt":"2024-09-06T10:47:57","slug":"campana-los-peores-descuentos","status":"publish","type":"post","link":"https:\/\/cefi.es\/campana-los-peores-descuentos\/","title":{"rendered":"Campa\u00f1a los peores descuentos"},"content":{"rendered":"<p>CEFI, como miembro de la Comisi\u00f3n Interministerial para la defensa de las actuaciones vulneradoras de los derechos de propiedad industrial, se hace eco de la campa\u00f1a institucional contra las falsificaciones\u00a0del Ministerio de Industria, Comercio y Turismo de la mano con la Oficina Espa\u00f1ola de Patentes y Marcas.<\/p>\n<p>Esta campa\u00f1a est\u00e1 incluida en el Plan Anual de Publicidad y Comunicaci\u00f3n Institucional del Gobiernos de Espa\u00f1a 2019 y su objetivo es sensibilizar a la opini\u00f3n p\u00fablica sobre los da\u00f1os de la compra de falsificaciones y concienciar sobre el consumo responsable y seguro.<\/p>\n<p>Pretende tener impacto directo en los demandantes de estos productos inform\u00e1ndoles de las consecuencias negativas sobre la econom\u00eda, el empleo y la innovaci\u00f3n que entra\u00f1an los productos falsificados, as\u00ed como su riesgo para la salud y la seguridad de los usuarios.<\/p>\n<p>El da\u00f1o de las falsificaciones en ventas y empleo es en Espa\u00f1a superior a la media Europea y perjudica gravemente la reputaci\u00f3n de la propia marca-pa\u00eds.<\/p>\n<blockquote><p><strong>El lema central de la campa\u00f1a es: &#8220;Diciendo no a las falsificaciones ganamos todos&#8221; y su reclamo publicitario es &#8220;Los peores descuentos del mundo. Pi\u00e9rdetelos&#8221;. La campa\u00f1a est\u00e1 siendo difundida en televisi\u00f3n, vallas exteriores, centros comerciales e internet.<\/strong><\/p><\/blockquote>\n<p>Pueden visualizar el spot de la campa\u00f1a visitando la p\u00e1gina web <a href=\"https:\/\/stopfalsificaciones.oepm.es\/\">https:\/\/stopfalsificaciones.oepm.es<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEFI, como miembro de la Comisi\u00f3n Interministerial para la defensa de las actuaciones vulneradoras de los derechos de propiedad industrial, se hace eco de la campa\u00f1a institucional contra las falsificaciones\u00a0del Ministerio de Industria, Comercio y Turismo de la mano con la Oficina Espa\u00f1ola de Patentes y Marcas. Esta campa\u00f1a est\u00e1 incluida en el Plan Anual [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,82],"tags":[],"class_list":["post-5958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","category-noticias-de-interes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a los peores descuentos - Centro de estudios para el fomento de la investigaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cefi.es\/en\/campana-los-peores-descuentos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a los peores descuentos - Centro de estudios para el fomento de la investigaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"CEFI, como miembro de la Comisi\u00f3n Interministerial para la defensa de las actuaciones vulneradoras de los derechos de propiedad industrial, se hace eco de la campa\u00f1a institucional contra las falsificaciones\u00a0del Ministerio de Industria, Comercio y Turismo de la mano con la Oficina Espa\u00f1ola de Patentes y Marcas. 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